Sales promotion in apparels at big bazaar

Big Bazaar has always endeavoured to strike a good balance between profitability and value pricing of its products. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

Posted in Services, Total Reads: This in conjunction with multiple offers, sales, special discounts, season offs etc make purchasing from Big Bazaar lucrative.

Big Bazaar - Get Home Care, Food Items & Latest Fashion at Best Prices

Some customers never go for shopping in kirana store as of it does not have much variety option available with it. I take the opportunity to express my gratitude to all of them who in some or the other way helped me to accomplish this challenging project in Pune Central.

Since major target audiences for Big Bazaar comprises middle class homemakers, value for money and competitive pricing is the strategy adopted.

Big Bazaar, a household name in shopping in India, is a chain of retail stores, also known as a hypermarket.

Let us start the Big Bazaar Marketing Mix: KPMG is in fact going ahead with its plans to conduct a series of five roadshows in the US and a few countries in Europe to hold discussion about the opportunities in indias consumer markets, especially in retail.

Big Bazaar has always endeavoured to strike a good balance between profitability and value pricing of its products. The promotions are as follows: Catering to every need in a typical family, Big Bazaar has certainly come a long way from its humble beginnings of the launch of three stores in Hyderabad, Kolkata and Bangalore to Big Bazaar is a chain of discount stores targeting the value conscious segment and has its headquarters in Jogeshwari, Mumbai.

Their Express format has an area of roughly square feet, their hypermarkets usually have an area of square feet while the super centres have upto 1 lakh square feet. It is a threat for big bazaar as some of the attributes of kirana store provides more satisfaction to customers.

Big Bazaar is known for promoting its products in very catchy, easy to remember ways using memorable punchlines.

But this scenario is changing fast. Big Bazaar is largely based on the fashion format of selling through retail chains and providing grocery and a whole range of general merchandise, targeting a demographic including young working class and middle class homemakers.

Companies expect that the next cycle of change in indian consumer markets will be the arrival of foreign players in consumer retailing. Retailing and wholesaling consist of many organizations designed to bring goods and services from the point of production to the point of use. Wholesalers help manufacturers deliver their product efficiently to the many retailers and industrial users across the nation.

Generally people think that if any product has low price then the quality of the product will be low as they think quality comes with price. Retailers are showing strong signs of improving their professional management and their productivity in the face of such trends as shortening retail life cycles, new retail forms, increasing intertype competition, and polarity of retailing, new retail technologies and many others.

The uniform and overall grooming, smartness of their employees helps achieve a professional outlook implying that they mean business and are serious about the choices that their customers make through assists. I am very thankful to External Guide, Mr.

Since major target audiences for Big Bazaar comprises middle class homemakers, value for money and competitive pricing is the strategy adopted.

The commercial portrays how customers can exchange any old and broken items junk and get new products at a discounted price from Big Bazaar. Since perceptive enjoyment is a vital service objective. This has indeed contributed in sustained highest number of transaction.

Big Bazaar offers food which comprises ready to eats, ready to cook packages, spices, chilled drinks, tea and coffee etc. Growth projections for retail business vary widely. It is also the first retail chain to be started in India and is the largest until now. Big Bazaar Project, Big Bazaar Sales Promotion Project Report, Advertising Techniques of Big Bazaar.

by retailers who are registered for sales tax, Income tax etc. Corporate backed hypermarkets, retail chains, privately owned apparels, food, farm products, furniture, child care, toys, etc. Chapter No. Big Bazaar: Innovative Retail Marketing Practices.

Page CONCLUSION Big Bazaar with its size no doubt the biggest retail chain in India. The employees accept their responsibilities whole heartily.

What is Promotional Mix? Essay Sample

The store is reaching out to all section of society with its customer centric way of organizing the store. Big Bazaar creates a holistic experience of shopping. Big Bazaar Mumbai Special Holiday Day Sale: We list big sales for Maha Bacchat and Maha Savings for Independence, Republic Day, May 1 at Big Bazaar Mumbai.

Popular brands and Groceries on sale in Mumbai stores at low prices. Save money now with Big Bazaar coupons. Marketing Strategy of Big Bazaar India. Print Reference this. Published: 23rd March, Last Edited: PROMOTION: Big Bazaar has huge promotion budgets. The biggest idea behind all advertisements is to make people do bulk shopping.

Historically Exchange schemes have been used to induce better sales; it also has a strong appeal with the. Category: Marketing» Sales Management created 3 year(s) ago - updated 3 year(s) ago by Ayesha Shaikh 0 comments, views Big Bazaar is the largest hypermarket chain in the occasion of completion of ten (10).

Sales promotion in apparels at big bazaar
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Big Bazaar Marketing Mix (4Ps) Strategy | MBA